We are a team of PPC freelancers specialising in lead generation PPC campaigns across Google & Microsoft, turning clicks into customers & maximising your ROI.
Ryan has over 10 years experience as a PPC consultant and has led on more than 400 PPC projects – for solo tradesmen, for multi-million pound property developers and an awful lot of businesses in between.
Ryan collaborates with two additional PPC freelancers who work exclusively under the Ryan Scollon & Co brand. They work closely together on projects, sharing ideas and sense checking one another, giving you the skillset of an agency without the extortionate fees.
Our flagship lead generation PPC service doesn’t just fuel your growth, but flexes with it too. Turn leads into revenue with proven PPC management expertise.
Get a snapshot of where you are with your PPC right now, and reveal how to improve your performance for the near and long-term future.
Success with PPC doesn’t have to be limited to the biggest budgets. A small business lead gen service, designed for ad spends up to £3,000 per month.
Our clients get tangible outcomes, not empty promises.
Good for your bottom line, even better for your growth.
Increase in leads YoY
Decrease in CPA YoY
Increase in leads In Month 1
Yes that’s right, we only do PPC, specifically Google Ads & Bing Ads. Want one better? We only work with businesses that need to generate leads.
So if you have an e-commerce store, or you’re looking for some help with social ads, that’s not for us. We’ve chosen to perfect this single craft so we can become true experts.
“…managed to identify both low-hanging fruits and important tactics that helped us improve performance pretty fast“
“I wouldn’t hesitate to recommend Ryan to anybody who is looking for a results-focused, cost efficient PPC expert”
“We’re happy knowing our account is getting looked after. Our enquiries have increased including conversions to bookings”
The Lost Village of Dode
If your PPC campaigns aren’t performing, it could be down to a number of issues. Here are the most common reasons I come across during my PPC audits
Are you bidding on the right keywords? Or are you wasting your budget on keywords that are unlikely to convert into buyers?
LOW QUALITY SCORE
Is your account riddled with low quality scores? This could result in higher costs for each click & lower ad positions.
IRRELEVANT SEARCH TERMS
Are your ads showing for terms you don’t want to appear for? Use negative keywords to reduce wasted clicks.
LACK OF CONVERSION TRACKING
Tracking conversions is essential for campaign optimisation. This includes phone calls, form submissions & more.
Are your ads just as boring as your competitors? Stand out from the crowd with USP focused ads to drive more traffic.
LIMITED BY BUDGET
Are your ads not showing all the time? They could be limited by budget due to wasted clicks or lack of budget.
Every day. Every hour. Every minute. People are searching for the product or service that you provide.
These are just a few of the industries that we have achieved exceptional results for.
If you build it, they will come. Or so the saying goes. But first, your customers need to know that you exist. We are the UK’s only PPC specialist devoted to lead generation.
Our mission is to use PPC to drive a steady stream of targeted leads – the right leads – to your business. So you can unlock recurring revenue, scale up your PPC budget and move smartly towards your growth targets. Let’s go.
We take the time to understand your business, audit your current campaigns & discuss your challenges & goals.
We put together a plan of action, tailored to your business needs, goals and budgets.
We put our plan into action – cleaning up your account or creating new campaigns. Then we can test, assess & optimise weekly.
18 Apr, 2023
Even the most well-crafted PPC campaign will only be as effective as the landing page it directs users to.
7 Apr, 2023
Struggling to improve your RSA ad strength? This is a common issue, especially for competitor campaigns.
22 Mar, 2023
PPC is one of the most effective ways to drive traffic to your website, generating leads and increasing sales. But is it as easy as it looks?