Lead Generation PPC Specialists
More Leads. Better Quality. Less Wastage.
We are a team of PPC freelancers specialising in the strategy & delivery of PPC campaigns across Google & Microsoft, turning clicks into customers & maximising your ROI.
Hey, I’m Ryan Scollon.
A Freelance PPC Consultant.
Ryan has over 10 years experience as a PPC consultant and has led on more than 400 PPC projects – for solo tradesmen, for multi-million pound property developers and an awful lot of businesses in between.
Ryan collaborates with two additional PPC freelancers who work exclusively under the Ryan Scollon & Co brand. They work closely together on projects, sharing ideas and sense checking one another, giving you the skillset of an agency without the extortionate fees.
How Can We Help You?
Our flagship lead generation PPC service doesn’t just fuel your growth, but flexes with it too. Turn leads into revenue with proven PPC management expertise.
Get a snapshot of where you are with your PPC right now, and reveal how to improve your performance for the near and long-term future.
Success with PPC doesn’t have to be limited to the biggest budgets. A small business lead gen service, designed for ad spends up to £3,000 per month.
Whatever conversion means for your business, we can help you move towards it smartly.
Get Ready For Results
Our clients get tangible outcomes, not empty promises.
Good for your bottom line, even better for your growth.
138%
Increase in leads YoY
320%
Decrease in CPA YoY
16%
Increase in leads In Month 1
Struggling With These Issues?
If your PPC campaigns aren’t performing, it could be down to a number of issues. Here are the most common reasons I come across during my PPC audits
WRONG KEYWORDS
Are you bidding on the right keywords? Or are you wasting your budget on keywords that are unlikely to convert into buyers?
LOW QUALITY SCORE
Is your account riddled with low quality scores? This could result in higher costs for each click & lower ad positions.
IRRELEVANT SEARCH TERMS
Are your ads showing for terms you don’t want to appear for? Use negative keywords to reduce wasted clicks.
LACK OF CONVERSION TRACKING
Tracking conversions is essential for campaign optimisation. This includes phone calls, form submissions & more.
BORING ADS
Are your ads just as boring as your competitors? Stand out from the crowd with USP focused ads to drive more traffic.
LIMITED BY BUDGET
Are your ads not showing all the time? They could be limited by budget due to wasted clicks or lack of budget.
Why Work With Us?
Every day. Every hour. Every minute. People are searching for the product or service that you provide.
Let’s make sure yours is the business they find.
Testimonials
“We wholeheartedly recommend Ryan if you want a dedicated, passionate and incredibly savvy PPC consultant”
Peter Storey
Forticomp
“I wouldn’t hesitate to recommend Ryan to anybody who is looking for a results-focused, cost efficient PPC expert”
Dave Mobbs
Orbis Protect
“We’re happy knowing our account is getting looked after. Our enquiries have increased including conversions to bookings”
Becky Bosman
The Lost Village of Dode
As Featured In…
Sectors We Rock In
These are just a few of the industries that we have achieved exceptional results for.
How Do We Work?
If you build it, they will come. Or so the saying goes. But first, your customers need to know that you exist. We are the UK’s only PPC specialist devoted to lead generation.
Our mission is to use PPC to drive a steady stream of targeted leads – the right leads – to your business. So you can unlock recurring revenue, scale up your PPC budget and move smartly towards your growth targets. Let’s go.
Latest News & Articles
6 Jan, 2023
By Ryan Scollon
Want to fire conversions into Google Ads when users interact with your Hubspot live chat? Follow these simple 4 steps.
12 Oct, 2022
By Ryan Scollon
Exclude all mobile apps from your Google display campaign in just 60 seconds with one simple placement exclusion.
12 Oct, 2022
By Ryan Scollon
The perfect PPC Audit process to get a strong understanding of any Google Ads account in 6 simple steps.
13 Aug, 2022
By Ryan Scollon
Thinking of becoming a freelancer? Learn from my mistakes by following these tips to make sure you have a successful first year & beyond.
18 Apr, 2022
By Ryan Scollon
What does it mean? Well, it means that your ads could show more often, if there was enough budget to do so.
4 Feb, 2022
By Ryan Scollon
Most methods of conversion tracking for Calendly don’t accurately report the source of traffic, but I have a solution.
Our 3 Step Process
01
Understand
We take the time to understand your business, audit your current campaigns & discuss your challenges & goals.
02
Plan
We put together a plan of action, tailored to your business needs, goals and budgets.
03
Deliver
We put our plan into action – cleaning up your account or creating new campaigns. Then we can test, assess & optimise weekly.